influence the way we communicate, and the intended message may not be understood. Language, power and ideology. Sarangi, Srikant van Leeuwen, Theo (Eds.) (2003). Third-culture-building: A paradigm-shift for international and intercultural communication. Stereotype und Vorurteile im Kontext interkultureller Begegnung.
Lanham: University Press of America. Forum Qualitative Sozialforschung / Forum: Qualitative Social Research, 10(1 Art. Sternenfels: Verlag Wissenschaft und Praxis. Their potential scope of action. When the languages are different, and translation has to be used to communicate, the potential for misunderstandings increases. Members of a given cultural group are said to share this knowledge as their characteristic feature. This large variety of concepts may be taken as a great gift to intercultural communication research: it may help to shed light onto aspects of intercultural communication that may play a role in extremely different contexts of human life. Besides of that, authors from cross-cultural and intercultural research continue to point at today's enormous increase of cross-cultural exchange and interaction (black mendenhall, 1990). Human groups and social categories.
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